CELUI QUI NE VIENT JAMAIS AW 18
‘ celui qui ne vient jamais’.
The idea of an individual longing for love with no equal return even with total expression of the feeling, it is never returned.
The brand wanted to induce the possible feelings, emotions and thoughts process of such individual which may lead to resentment, emptiness and heartbreak into the collection.
We all at some point in life feel that wanting to be loved as much as we give out love, the brand captured colourism as a possible barrier to finding love by an individual therefore used different shades of brown to represent this they also used the melancholic romanticism colours black, pink and white.
The AW18 pieces range from knitted to tailored garments which are shown in a contrasting stylish and visual narrative.
The visuals have been split to narrate both masculine and feminine feelings towards the story
BRAND: BLOKE @bloke_ng
Photography : Ogoh Clem @ogoh_clem
Styling and Creative direction : Faith Oluwajimi @faitholuwajimi
Hair : Austin Afaha @austineafaha
Model : Samiko @samikoodunukwe
PR: VR CREATIVE AGENCY @vrcreativeagency.
All pieces available to pull for Editorial purposes