It’s time to start passing on the black and navy in favor of brighter shades. There’s a reason most men avoid bright colors, they don’t want to looking like a rainbow. But, while colors may up the ante in terms of risk, they also provide a way of not looking like Captain Obvious every time you change out of your birthday suit. And, if you get really clever with the old color wheel and seek out the shades which suit your skin tone, you stand to instantly look more attractive.

Millennial Pink

Pink only gained its feminine status in the early 20th century. Since then it’s been championed by the female gender. A new more open-minded generation of men has, however, chosen to ignore this and are diving head-first into millennial pink.

First things first, we’re not talking the bubblegum shade that covered your 12-year-old sister’s bedroom walls. Millennial pink is all about the color’s subtler guises: think peach, rose, blush and salmon. One of pink’s best assets is its versatility. A fine-gauge jumper or shirt sits easily with black or blue jeans, sand or navy shorts and even green chinos. For casual attire, look for earthier, more washed-out pinks than vibrant.  As with any brighter hue, it’s worth taking stock of your skin tone before taking the plunge. Guys with a darker complexion can wear most shades of pink, but those with fairer skin should opt for deeper variants to sidestep the washout effect.

The best Millennial pink clothes for men

Sage Green

Green might just be the new black. It’s almost as versatile as any other neutral, pairing well with everything from white and navy to yellow and pink. And because it’s not as loud or as traditionally gendered as some tones, it’s a lot easier to slip into your wardrobe.  Kick off with a pale sage or military shade. It works well in basics like T-shirts or chinos, but a field jacket or pocketed overshirt in this colour is another no-brainer: the look is trending this season and, truth be told, won’t ever really fall out of fashion.

The best military and sage green clothing for men

Gen-Z Yellow

For most men, the idea of wearing yellow prompts a feeling that’s anything but mellow. But while there’s no denying that this colour is tricky to ace, it’s far too powerful a hue to write off entirely. Word of warning for lighter skin tones, though: you definitely need some sun before you start wearing yellow. The best men's yellow clothing

Varsity Red

According to colour theory, red is associated with energy, power and strength. Which is reason enough to put it front and centre in your wardrobe. But it’s also a smart choice for punching up your primary colours quotient if yellow is too far out of your comfort zone.

The best men's red clothing for summer

Pastel Purple

That purple being one of the most overlooked colors in menswear isn’t entirely surprising. Lighter shade of purple, will go with a wide variety of things. The key factor in your wardrobe enjoying a purple patch is essentially stripping everything else right back. The hue is notoriously resistant to playing nice with other shades, so make it your showpiece a pair of swim shorts, a short sleeve shirt or a blazer, for example and keep the supporting items pared-back in shades of black, grey, sand, beige or white.

The best men's summer purple clothing

New-Season Neutrals

 New-season neutrals include beige, stone, white and pale grey basically. These neutrals are a nice alternative for those not willing to go bright, but they still give your outfit a stark, standout quality. Try adding a cream blazer to your summer set-up: it’ll easily take you from a wedding to a day at the races with a few adjustments here and there. For your casual wardrobe, try Henley tops, lightweight knits or T-shirts in cream, stone and beige, which can be thrown on with pretty much anything. Oh, and there are extra menswear points on offer if you go for mottled weave designs too. If do you have the balls to go full neutral, it’s equal parts street style and runway, which means it plays well on on everything from street wear to suiting

Orange Peel

Bright orange is best remembered as a staple of the seventies, when it was most often coupled up with the not so delightful bedfellows of yellow and brown. Subsequent outings for the colour came tentatively pale, but this season punchy orange has resurfaced and it’s all thanks to digitally-savvy youngsters. Much like that other citrus shade yellow, orange should be your standout piece. An lightweight knit or anorak in the hue will pair well with classic indigo jeans and white high-tops, but when it’s warmer, a simple orange tee is the way to go. Other than swim shorts, orange should always be kept on your top half too: we haven’t seen orange trousers look appropriate outside of an American prison.

The best summer orange clothes for men

Cobalt Blue

Styling rules are pretty simple. The color can be approached in much the same way as navy: it’s all about balance. Try a cobalt T-shirt with black chino shorts and black loafers for a punchier take on preppy styling or amp up your favorite white jeans and low-tops with a knitted long sleeve polo shirt taken in summer’s new answer to navy.

The best cobalt blue clothing for men

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